A digital menu board is,in a simple term,an advanced form of signage. A standard signage is a static image of a product or list of products. A digital menu board is an image displayed on an LCD screen. The display is controlled by a computer and can be manipulated in many ways,which is why it is considered as the best advertising solution for business owners.

More information on custom business signs here

With such dynamics,a digital menu board is more than a signage. It can display animation,change the image immediately,or cater to customers individually.

Click here to read more on signage

Digital Menu Board Marketing

Digital menu boards go beyond just showing off a product shot or a poster of an ongoing promotion. It can do a lot more things such as:

  • Display different menu items given the time of day or circumstance
  • Inform customers of ongoing promotions
  • Broadcast product commercials
  • Entertain customers while they wait in line
  • Assist customers in choosing the right product
  • Involve customers with interactive programs that promote the product
  • Televise programming relating to the product such as infomercials

The use and function of a digital board goes beyond that of a standard signage. Establishments can take advantage of these with the proper marketing techniques.

More information on business signs

Digital Menu Board Tips

To maximize a digital menu board,establishments must plan out the program the board will be using. Some tips include:

  1. Images used for digital boards should take advantage of the crisp,clear,and bright pictures an LCD Display can deliver.
  2. The location of a board dictates its use. If close to the counter,a menu list would be appropriate. If it is placed by the door,a special promo can entice the customer into entering
  3. Some digital display board are advanced enough to incorporate social media networks such as twitter. It can display the latest tweets from the company or from satisfied customers.
  4. Don’t overdo the image. Plan out if putting in animation would distract rather than attract a customer into purchasing the product.
  5. Make use of “on-the-fly” image manipulation,display appropriate promos or products that suits the time of day. A “Happy Hour” promo would work if advertised during that time. Afterwards,the display can switch to a normal product plug or an ongoing event.
  6. Try and involve the customer with the display. Some digital boards offer touch screen capabilities that customers can use to customize a product order or browse for other available products or options.

Leave a Reply

Your email address will not be published. Required fields are marked *